The service can also be activated in other ways. “The sound of a zip, Siri often hears as a trigger,” the contractor said. Those mistakes can be understandable – a BBC interview about Syria was interrupted by the assistant last year – or less so. Siri can be accidentally activated when it mistakenly hears its “wake word”, the phrase “hey Siri”. Siri responses are analysed in secure facilities and all reviewers are under the obligation to adhere to Apple’s strict confidentiality requirements.” The company added that a very small random subset, less than 1% of daily Siri activations, are used for grading, and those used are typically only a few seconds long.Ī whistleblower working for the firm, who asked to remain anonymous due to fears over their job, expressed concerns about this lack of disclosure, particularly given the frequency with which accidental activations pick up extremely sensitive personal information. User requests are not associated with the user’s Apple ID. Apple says the data “is used to help Siri and dictation … understand you better and recognise what you say”.īut the company does not explicitly state that that work is undertaken by humans who listen to the pseudonymised recordings.Īpple told the Guardian: “A small portion of Siri requests are analysed to improve Siri and dictation.
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